- Cullinane Corporation
- Aureus Asset Management
- John M. Corcoran & Co.
- Corcoran/Jennings
- Venture Capital Company
- Harbor-Technology
- InvestNI
- Paul Gillen Communications
- Job Candidate
Examples in Politics
- Obama/Biden Campaign
- Nancy Pelosi
House Democrats - Mark Begich
Senate, AK - Linda Dorcena Forry
12th District, Boston - Nancy Krasnes
City Council Beverly Hills, CA - Jon Tester
Senate, MT - Scott Murphy
Congress, NY
Examples in Other Areas
Problem: How to get the Board involved in the future focus of the Museum
The Museum of Science is an important organization in the fostering of science and technology in America, today. Consequently, it has large, and dedicated Boards of Directors, and Overseers, who are drawn from a wide set of backgrounds. The leadership of the Museum saw an opportunity in the main message process to engage these Board members, with Museum management, in the creating a message to help communicate the Museum’s future role to those most concerned with the relevancy of science and technology in our nation. What was an unanticipated but very valuable result was that the main message process required the Board members to think, differently. It required them to identify the key interests of those individuals, and organizations, which the Museum would most like to communicate with, and how the Museum addressed them. This was a whole new experience for many because it is the exact opposite of the normal process which is to identify what an organization does, and then trying to communicate it.
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