Problem:  How to frame a political message when there isn’t time to meet?
Jon Tester was a long shot candidate for the Senate from Montana. He was running against an incumbent with a long history of producing for Montana. However, he was an impressive candidate from family of three generations of Montana farmers and ranchers. Late in his campaign, Stephanie Schriock, his Campaign Manager, wanted to use MainMessage to help Tester with his message. Time was of the essence so, for the first time, it was done via email. Jon Tester won a very close race and is now the Senator from Montana and Stephanie is his Chief Of Staff. MainMessage, via email, helped Stephanie frame the candidate’s message during the last, hectic, days of the campaign when there was no time, and no other way to do it. She felt it was very helpful.

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